hi, brightwheel team!
👋🏾
I'm Felicia & I'm (beyond) excited for the opportunity to apply for the Graphic Designer position on your Education team! With over eight years of experience designing for early childhood-focused organizations, I deeply resonate with Brightwheel’s mission to empower educators and engage families. This role offers an incredible opportunity to contribute my expertise to advance high-quality early education while growing as a design leader.
I've tailored the portfolio below to showcase relevant projects and skills aligned with your job description, demonstrating my ability to create impactful designs for education and family engagement.
print:
NAFCC Foundational Books
Spearheaded the redesign of the four core foundational books for the National Association for Family Child Care (NAFCC), aligning them with newly developed branding elements for a cohesive, modern look. The project involved refining the design and layout of each document, ensuring clarity and accessibility of information. I integrated developmentally appropriate stock imagery and created clear, visually engaging charts to effectively communicate essential content to family child care providers and their families.
The documents, each spanning over 150 pages, required meticulous attention to detail and a strategic approach to content presentation.
Software: Adobe InDesign, Illustrator & Photoshop
print:
The Aspire Registry Brochure
Redesigned the Aspire Registry brochure to effectively inform New York's early childhood professionals about its purpose and benefits. Established in 2012, the Aspire Registry supports professional growth by tracking development, reviewing credentials, and providing access to high-quality training opportunities. The updated brochure features a clear call to action with a QR code, making it easy for individuals to join and engage with the Aspire Registry.
Software: Canva, Adobe Photoshop
digital:
NAFCC Accreditation Infographic
Designed a bilingual digital infographic for the National Association for Family Child Care (NAFCC) to support educators in understanding the steps for obtaining Accreditation. The project involved enhancing clarity, aligning with NAFCC branding for a cohesive look, and providing the information in both English and Spanish to ensure accessibility.
Software: Canva
digital:
NY Works for Children/NY Early Childhood Professional Development Institute Presentation Decks
While at the NY Early Childhood Professional Development Institute, I developed a wide range of Google Slides and Microsoft PowerPoint decks and customizable templates to streamline communication both internally with staff and externally with the early childhood workforce. These resources continue to be utilized, supporting effective and consistent messaging across the organization.
Software: Google Slides, Microsoft Powerpoint
Happy to share any additional work upon request.
Also, feel free to contact me if you have any other questions.
Thanks again for your consideration!