CPR Wrap®
branding guidelines & brochure design

role:
 creative direction,
consultation, design 

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deliverables:

branding guidelines
introductory brochure

targeted brochure inserts

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For my graduate school Capstone project, I worked with my client, Felicia Jackson, to help raise the brand awareness of her company, CPR Wrap®. The client expressed the desire to reach certain target audiences – adults within local minority and low-income areas (especially new parents), and individuals in professions In hopes of making CPR Wrap® a known product, branding materials must be consistent and recognizable. The client also expressed the need of a company brochure to strategically promote CPR Wrap™ for the respective target audiences.

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Download a PDF of the full project elements