project
Jamba Gym
brand extension
role:
creative direction, design
deliverables:
out-of-home advertisement
social media post
mobile app
Jamba, best known as Jamba Juice, is a 30+ year old brand famous for their blended fruit and vegetable juices and smoothies. They now also serve “protein-packed food” items and “on-the-go” snacks.
As a brand extension idea, I created Jamba Gym. In essence, it will look like the traditional fitness center setting however, the gym will offer members Jamba products and nutritional tips on site, and provide app rewards to enhance referral rates and keep customer retention high. The deliverables strategically promote Jamba Gym to excite faithful Jamba customer, bring awareness to potential new customers, and to reintroduce the Jamba brand to those who were once deterred by their products.
Ultimately, Jamba Gym will dramatically raise revenue by introducing a means of continuous income with gym memberships and additional income with more Jamba product purchase.
